A Technological Platform and a Process to Implement the Informative Marketing Strategy

The context There is large evidence in the literature that digitalisation improves the market performance of enterprises and, as a consequence, it helps the growth of their businesses. Through digital platforms companies connect with people, improve awareness of their brands, influence consumer's attitudes, collect feedback from them, improve products and services on sale and, at last, increase their incomes. Clark et al. [2] conclude that providing basic information should be the dominant role of advertising. This typology of advertising is called Informational in [3]. The informational message strategy presents factual product/services information in clear and concrete terms. In order for an informational advertisement to become informative the message must be perceived as such by the consumers. Materials & Methods In this paper we adopt the IT-platform conceptual model given by Sun et al. (2015) [6] and the linked definition they propose. Results We instantiate the platform conceptual model proposed by by Sun et al.[6]. The website technology is the "heart" of our digital platform. There is large evidence in the literature that websites are largely used across companies all over the world [12, 13]. The cost necessary for setting up the platform is low, therefore such a technological solution is within the reach of most enterprises. Moreover, the paper describes the steps of the Informative Marketing process based on the adoption of the proposed Technological Platform. We use the adjective informative instead of informational because the advertisings about the product/service are sent to a community of ad hoc recruited stakeholders, therefore we can assume as relevant the information they receive. Conclusion The emphasis of the paper is oriented towards companies whose primary goal is selling, but it is worth notice that the proposed technological platform can be very useful, for example, to national institutes of health to promote campaigns on healthy (and sustainable) food consumption [17]. References Yogesh K. Dwivedi et al.: Setting the future of digital and social media marketing research: Perspectives and research propositions International Journal of Information Management 2020 (in press) Clark, C.K., Doraszelski, U., and Draganska, M.: The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. Quantitative Marketing and Economics 2009 7, 207–236 DOI 10.1007/s11129-009-9066-z Puto, C.P. and Wells, W.D.: "Informational and Transformational Advertising: the Differential Effects of Time", in Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT, 1984 638–643. 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Automatic Code Generation of MVC Web Applications

As Web applications become more and more complex, the development costs are increasing as well. A Model Driven Architecture (MDA) approach is proposed in this paper since it simplifies modeling, design, implementation, and integration of applications by defining software mainly at the model level. We adopt the The Unified Modeling Language (UML), as modeling language. UML provides a set of diagrams to model structural and behavioral aspects of the Web applications. Automatic translation of UML diagrams to the Object-Oriented code is highly desirable because it eliminates the chances of introducing human errors. Moreover, automatic code generation helps the software designers delivering of the software on time. In our approach, the automatic transformations across the MDA’s levels are based on meta-models for two of the most important constructs of UML, namely Use Cases and classes. A proprietary tool (called xGenerator) performs the transformations up to the Java source code. The architecture of the generated Web applications respects a variant of the well-known Model-View-Controller (MVC) pattern

Empirical Assessment of the Quality of MVC Web Applications Returned by <tt>xGenerator</tt>

Many scholars have reported that the adoption of Model Driven Engineering (MDE) in the industry is still marginal. Real-life case studies, completed with convincing empirical data about the quality of the developed source code, is an effective way to persuade the industry that the adoption of MDE brings an actual added value. This paper reports about the assessment of the quality of the code outputted by xGenerator: a Java technology platform for the development of enterprise Web applications, which implements the MDE paradigm. Two recent papers from Aniche and his colleagues were selected to carry out the measurements. The former study is about metrics and thresholds for MVC Web applications, while the latter presents a catalog of six smells tailored to MVC Web applications. A big merit of both of these proposals is that they fix the metric thresholds by taking into account the MVC software architecture. The results of the empirical assessment, carried out on a real-life project, proved that the quality of the code is high

Empirical Assessment of the Quality of MVC Web Applications Returned by xGenerator

Many scholars have reported that the adoption of Model Driven Engineering (MDE) in the industry is still marginal. Real-life case studies, completed with convincing empirical data about the quality of the developed source code, is an effective way to persuade the industry that the adoption of MDE brings an actual added value. This paper reports about the assessment of the quality of the code outputted by xGenerator: a Java technology platform for the development of enterprise Web applications, which implements the MDE paradigm. Two recent papers from Aniche and his colleagues were selected to carry out the measurements. The former study is about metrics and thresholds for MVC Web applications, while the latter presents a catalog of six smells tailored to MVC Web applications. A big merit of both of these proposals is that they fix the metric thresholds by taking into account the MVC software architecture. The results of the empirical assessment, carried out on a real-life project, proved that the quality of the code is high

iFogSim Simulations on IoT Computational Alternatives

This study proposes the adoption of the IoT technology for the home monitoring of the health status of frail patients. Such a solution is thought to be part of the forthcoming Italian COT; the latter is an organizational model which is devoted to integrate the current national healthcare network. The prevalent deployment model of IoT systems is the Cloud, which offers powerful services and unlimited storage/computing capacity on-demand; unfortunately, connecting smart devices to the Cloud poses severe issues. First of all, connected devices create large volumes of data, which will drive inevitably to performance and network congestion challenges. Secondly, there are security, bandwidth, and reliability concerns that make the Cloud-only solution not suitable for all the potential real-world applications. The Fog computing paradigm has been introduced to bridge the gap between the Cloud and IoT devices. This paper gives a twofold contribution: (a) a Cloud–Fog architecture is proposed using a three-tiers solution where the Fog computing layer constitutes the middle tier; (b) simulations have been carried out in order to compare Cloud–Fog computing as an alternative to the Cloud-only solution. The experimental results demonstrate a remarkable degradation of the latency in the first solution with respect to the second one. The measured benefit indicates that the best way to implement the COTs consists in placing inside them the fog layer mentioned above. The iFogSim open-source toolkit has been used to carry out the experiments

A Holistic Overview of the Internet of Things Ecosystem

The Internet of Things (IoT) is a complex ecosystem of connected devices that exchange data over a wired or wireless network and whose final aim is to provide services either to humans or machines. The IoT has seen rapid development over the past decade. The total number of installed connected devices is expected to grow exponentially in the near future, since more and more domains are looking for IoT solutions. As a consequence, an increasing number of developers are approaching IoT technology for the first time. Unfortunately, the number of IoT-related studies published every year is becoming huge, with the obvious consequence that it would be impossible for anyone to predict the time that could be necessary to find a paper talking about a given problem at hand. This is the reason why IoT-related discussions have become predominant in various practitioners&rsquo; forums, which moderate thousands of posts each month. The present paper&rsquo;s contribution is twofold. First, it aims at providing a holistic overview of the heterogeneous IoT world by taking into account a technology perspective and a business perspective. For each topic taken into account, a tutorial introduction (deliberately devoid of technical content to make this document within the reach of non-technical readers as well) is provided. Then, a table of very recent review papers is given for each topic, as the result of a systematic mapping study